Welcome!
My name is Larisa—pronounced Lah-Ree-Sah. I'm a creative and reliable copywriter who loves to tell compelling brand and product stories through expertly crafted copy. Communicating the why behind a product is my specialty. I’m passionate about bringing a human touch to e-commerce brands through words.
Where I’ve worked.
Self- Employed
June 2022 - Current
Freelance Senior Copywriter
I provide compelling, conversion-focused copy for paid social advertising, email marketing, organic social, website content, and product launch campaigns. My specialty is developing strategic brand and growth-driven messaging for e-commerce brands, enhancing engagement, customer retention, and sales.
Past and current clients: Biography, Anna Beck, AQUIS, EF Collection, Proven Skincare, REEF, SmartNews
Rothy’s
April 2019 - June 2022
Senior Copywriter
I lead copy for seasonal and product campaign strategy, driving messaging from concept development to final execution. While managing a team of writers and freelancers, I worked to develop and refine compelling, error-free copy across editorial, campaign, social media, performance marketing, email, and brand collaborations. I also continued to create compelling, marketable names for shoes, bags, and colors for every single Rothy's product across every category.
Argent
March 2017 - March 2019
Brand Marketing & PR
I oversaw and executed email marketing, copywriting, social media management, influencer relations, PR, events, and retail initiatives to drive brand awareness and engagement. Additionally, I recruited, trained, and led high-performing retail teams across San Francisco, New York, and Washington, D.C., ensuring exceptional customer experiences and boosting sales.